The global marketplace is evolving day by day, and the role of Turkey, thanks to its strategic location, young workforce, and the government’s robust economic policy, is established as one key player in this field. Today, numerous ongoing and closed deals are being made between Turkey and other nations around the world to foster the country’s trade sector. Dynamic trend trades are like fresh blood in the veins of Turkey’s economy, and the government is aware of this and is using it to enhance Turkey’s economic landscape. They have made purposeful decisions on a country’s financial policies and implemented various reforms through trade agreements, technological improvements, etc., to evolve their economy. This article aims to take a deeper look at potential opportunities and future trends in Turkey’s trade sector.
The e-commerce sector is a new trend in the economic field globally, and it has a significant impact on economic evolution. Due to government reforms and policies, Turkey witnessed exponential growth in their e-commerce sector. The main factors facilitating this revolution include increased internet penetration, smartphone usage, and a young, tech-savvy population. Turkey is planned to reach $32.45 billion, with an annual growth rate (CAGR 2025–2029) of 10.21% by 2025. According to data, mobile commerce has witnessed significant expansion, with the smartphone ownership rate exceeding 75%. All these changes lead e-commerce platforms to optimize their mobile applications, where users can benefit from useful features like one-click payments and mobile wallet options to enhance their experience.
Turkey believes that the path to success can be through deeper trade relations with African nations strategically. By 2024, the export value to these nations was equal to $20 billion. The Turkish government has signed free trade agreements with Tunisia, Morocco, Egypt, and Mauritius, which enables it to have much easier and smoother trade flows to these countries.
On the other hand, in Asia, Turkey has a robust trading relationship with countries like Indonesia. By 2024, bilateral trade between Turkey and Indonesia was worth nearly $2.4 billion, a 12% increase from the previous year. Multiple contracts are under negotiation and finalizing under the title of the Indonesian-Turkish Comprehensive Economic Partnership Agreement.
In recent years, particularly 2023-2024, Turkey has made significant strides in renewable energy. The government announced its 2025 solar capacity surpassing the target by the end of 2024, reaching 19.6 GW. Also, the results show that the country’s renewable energy network now accounts for 43% of its electricity generation, including wind, solar, and hydroelectric power.
The Turkish government attempted to support and continue this growth by implementing the Renewable Energy Resources Support Scheme (YEKDEM), which offers a ten-year purchase guarantee to investors of power plants operating under renewable energy certificates. In addition, the Climate Investment Funds suggested a $70 million plan to accelerate Turkey’s renewable energy initiatives.
The investment climate of Turkey is completely favorable and characterized by a large number of skilled workforce, a domestic market, and a geographical strategic location. In 2024, there was very significant investment attraction in different sectors that are still considered potential opportunities for investment in 2025, such as:
Automotive: According to news, the Chinese electric vehicle manufacturer BYD released an announcement that they have plans to open a $1 billion production facility in Turkey, which is expected to create up to 5,000 jobs for citizens.
Renewable Energy: Based on the agreement signed between the World Bank and Turkey, which is worth about $1 billion, with the aim to support renewable energy expansion efforts and develop 15 GW of renewable energy capacity.
Technology and Manufacturing: Turkey is located in a strategic location, and on the other side, the customs union with the EU makes it an ideal destination for international and interior companies who are seeking to relocate their supply chains, particularly in light of global economic shifts.
The potential for investment in Turkey’s different trade sectors is growing significantly, and there are still many opportunities for future investment. These trading sectors have strategic initiatives in e-commerce, renewable energy, and international trade partnerships, making them attractive options for international and domestic investors. The Turkish government has shown a good dedication to sustainable development and a proactive approach to expanding global trade relations. Turkey is one of the most prone to growth in trade sectors, which positions it as a dynamic and attractive hub for investors and businesses alike. For more details, contact our experienced consultants today and make your first move in investment in Turkey’s trade sector.
